A venture firm with a service drive.
West Herr Ventures is the investment arm of the West Herr Automotive Group — a family-built business that grew from a single dealership in Hamburg, New York into the largest auto group in New York State, with 60+ dealerships, 30+ brands, and more than 1.4 million happy customers.
We started Ventures because the founders building the future of automotive technology deserve more than capital. They deserve a partner who has stood on the showroom floor, written the F&I deal, ordered the parts, and answered the late-night service call. We bring four decades of that operating experience to every check we write.
How we partner
We are patient, founder-friendly, and operator-led. We'll never optimize for ownership at the expense of the company. We take board seats only when asked, and we measure our value in pilots launched and customers introduced — not in slide decks delivered.
Our heritage
West Herr was founded on a simple promise: treat every customer like family. That same standard guides Ventures. We promise founders fast yeses, faster nos, candid feedback, and a network of operators who actually pick up the phone.
Operator-led, from the showroom to the boardroom.
Matt Lasher
Over 20 years of direct auto retail experience across the full stack of the industry — from working at an OEM, to a large dealership group, to launching and running a successful SaaS business serving automotive dealers nationwide. Matt knows what founders need because he's been one.
Scott Bieler
Over 40 years of experience running one of the largest automotive groups in the country. Scott started as a salesman in 1975, became President in 1997, and has been majority owner since 2000 — growing West Herr from a single dealership into a 60+-location, 3,200-employee powerhouse and the largest auto group in New York State.
Full bio at westherr.com